Privacy Policy

Last Updated: September 2, 2025

Vesper ("Vesper", "we," "us," or "our") provides a website located at shopvesper.com (the "Site") and corresponding services which help users discover and shop for style products through AI-powered recommendations. To make this Privacy Policy easier to read, the Site and our other online or offline offerings which link to, or are otherwise subject to this Privacy Policy are collectively called the "Services." This Privacy Policy is designed to help you understand how we collect, use, and share your personal information and to help you understand and exercise your privacy rights.

Information we collect

Information you provide to us

We collect information that you voluntarily provide to us when you use our Services, including:

• Account information: When you create an account, we collect your first name, last name, email address, and password.
• Profile information: You may optionally provide a profile photo and username that will be visible to other users.
• User-generated content: When you use our AI-powered features, you may upload photos including closet items, style inspiration images, and photos to receive personalized recommendations. These images may be stored to provide and improve our Services.
• Preferences and style data: Information about your style preferences, favorite brands, sizes, and style choices that you provide to help personalize your recommendations.
• Communications: When you contact us or communicate with our support team, we collect the contents of your messages.
• Payment information: When you subscribe to Vesper, payment information is collected and processed by our third-party payment processor, Stripe. We do not directly store your complete payment card information.

Information collected automatically

When you use our Services, we and our third-party service providers may automatically collect certain information about your device and how you interact with our Services:

• Usage data: Information about your interactions with our Services, including the features you use, pages you visit, products you view, search queries, and the time and duration of your activities.
• Device information: Information about your device, including device type, operating system, browser type, IP address, and unique device identifiers. This information may be collected by our analytics provider.
• Cookies and similar technologies: Our third-party service providers may use cookies, pixel tags, and similar tracking technologies to collect information about your browsing activities. See the "Cookies and tracking technologies" section below for more details.

Information from third-party services

If you choose to connect your Pinterest account to Vesper, we will receive information from Pinterest in accordance with their privacy policies and your privacy settings on those platforms. This integration is entirely optional and requires your explicit consent.

How we use your information

We use the information we collect for the following purposes:

• Provide and maintain our Services: To create and manage your account, provide AI-powered style recommendations, and enable core functionality of our platform.
• Personalization: To personalize your experience by understanding your style preferences, analyzing your uploaded photos and closet items, and providing tailored product recommendations.
• Process subscriptions: To process your subscription payments through Stripe and manage your subscription status.
• Product discovery: To help you discover products from various retailers that match your style and preferences. Note that Vesper does not process payments for product purchases; you will be redirected to retailer websites for transactions.
• Communications: To send you service-related announcements, respond to your inquiries, and provide customer support.
• Marketing: With your consent, to send you emails about new features, products, and special offers. You can opt out of marketing communications at any time.
• Analytics and improvement: To understand how users interact with our Services, analyze usage patterns, and improve our features.
• Security and fraud prevention: To protect our Services, prevent fraud, and ensure the security of user accounts.
• Legal compliance: To comply with applicable laws, regulations, and legal processes.

How we share your information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following circumstances:

• Service providers: We share information with third-party service providers who perform services on our behalf, including:
  • PostHog for analytics and usage tracking
  • Stripe for payment processing and subscription management
  • Cloud hosting and storage providers
• Third-party integrations: If you choose to connect third-party services like Pinterest to your Vesper account, we may share information with those services as necessary to provide the integration functionality.
• Business transfers: If we are involved in a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
• Legal requirements: We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Vesper, our users, or others.
• With your consent: We may share your information for other purposes with your explicit consent.

Data retention

We retain your personal information for as long as necessary to provide our Services, fulfill the purposes described in this Privacy Policy, and comply with legal obligations. Specifically:

• Account information is retained for the duration of your account and for a reasonable period thereafter to comply with legal obligations.
• Uploaded photos (including closet items, inspiration photos, and profile photos) are stored indefinitely to provide ongoing personalized recommendations unless you delete them or close your account.
• Usage and analytics data may be retained in aggregated or anonymized form for longer periods.

You may request deletion of your account and associated data at any time by contacting us. Upon account deletion, we will delete or anonymize your personal information, except where we are required to retain it for legal purposes.

Cookies and tracking technologies

While Vesper does not directly use cookies for our core Services, our third-party service providers may use cookies, pixel tags, and similar tracking technologies. Cookies are small data files stored on your device. Our analytics provider may use cookies and similar technologies to:

• Understand how you use our Services through analytics
• Collect usage data and browsing patterns
• Help us improve our Services based on user behavior

You can control cookies through your browser settings. Disabling cookies set by third-party providers may limit certain analytics functionality but should not impact your core experience with Vesper.

Data security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, access controls, and secure data storage.

International data transfers

Vesper is available to users internationally. Your information may be transferred to, stored, and processed in countries other than your country of residence, including the United States. These countries may have data protection laws that differ from those in your country. By using our Services, you consent to the transfer of your information to countries outside your country of residence.

Your privacy rights

Depending on your location, you may have certain rights regarding your personal information:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request that we correct inaccurate or incomplete personal information.
• Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
• Restriction: You may request that we restrict the processing of your personal information in certain circumstances.
• Objection: You may object to our processing of your personal information based on legitimate interests.
• Data portability: You may request a copy of your personal information in a structured, commonly used, and machine-readable format.
• Withdraw consent: Where we rely on your consent to process personal information, you may withdraw that consent at any time.
• Opt-out of marketing: You can opt out of receiving emails by clicking the unsubscribe link in any marketing email or by contacting us.

To exercise any of these rights, please contact us at hello@shopvesper.com. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

Third-party links and services

Our Services may contain links to third-party websites, including retailer websites where you can purchase products. When you click on product recommendations, you may be redirected to retailer websites that are not operated by Vesper. We are not responsible for the privacy practices of these third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy. If we make material changes, we will provide notice through our Services or by other means, such as email. We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

Contact us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: hello@shopvesper.com